Flexible Counsel for the Decisions that Matter

Ten years running operations at Google, DHL, and Deloitte across Europe, the Middle East, and Asia will teach you exactly where businesses break down. It's rarely where people think.

Industrial and Systems Engineer by training, specialized in international logistics. I work with small and mid-sized businesses on procurement, operations, planning, and the systems connecting them, bringing the same rigour I applied at scale, without the overhead.

Most of my work starts the same way: a business that is growing but cannot quite see why certain things are not keeping up.

Five years consulting on large-scale transformations in retail, consumer goods, and electronics gave me a fast eye for what's actually causing the problem and not just what it looks like on the surface. I work across procurement, inventory, planning, and systems. I have also spent the last few years building AI tools in real business settings, so I know where it genuinely saves time and where it is just noise.